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Seminars/Workshops
Your company or team will get in-depth Customer Marketing know-how
and "hands on" experience with The Customer Marketing
Seminar/Workshop. The program can be tailored in terms of content
and timing to meet your specific requirements, leveraging our international network of
experts.
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Seminar Overview
This event is an intensive seminar/workshop to help CEOs, general managers,
sales-, marketing- and servicemanagers who want to understand,
introduce and use the Customer Marketing® method to meet
any or all of these objectives:
- Boost your revenues 10% and up to 100%--without increasing
marketing and sales budgets.
- Measure, manage and improve customer
- Profitability and ROI on marketing and sales
- Purchasing behavior and loyalty
- Satisfaction and willingness to buy even more from you.
- Measure, manage and improve the customer orientation of
- Your managers and staff across the board.
- Your customer information systems
- Your communications with your customer.
- Stimulate closer cooperation and synergy among the marketing,
sales and service departments.
Why can one seminar/workshop promise so much? Because the
innovative Customer Marketing methodology has proven itself
in hundreds of companies.
What will I learn from this Customer Marketing seminar?
At the end of this seminar/workshop, you will be completely
familiar with the Customer Marketing methods, techniques
and tools, and prepared to introduce them in your organisation.
How will the program be conducted?
This seminar/workshop is certain to be a positive learning
experience for you. This program is intensive and interactive. Discussions
are encouraged, and delegates will work on cases in groups. Each delegate will receive a workbook containing all
presented materials plus checklists, forms and other tools to help you plan and implement Customer Marketing programs.
Seminar Program
The seminar will cover the following subjects in detail:
1. Introduction and Objectives.
2. What is Customer Marketing?
3. Real World Customer Marketing Applications and Cases
4. How to Measure and Manage the Performance of Your Customers.
5. How to Measure and Manage the Customer Focus of your Company.
6. How to form Customer Teams.
7. How to set a goal for every customer (and prospect).
8. How to make a contact plan for every customer using a mix
of methods & media.
9. How to implement Customer Marketing in your company.
10. Evaluation & Next Steps, Personal Action Planning.
Contact Information
You can now learn how to implement and profit from Customer
Marketing. For more information and bookings, please contact us at info@customermarketing.com.
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