The Customer Marketing Suite consists of two main modules:
1. The Customer Performance Manager
2. The Customer Focus Manager
1. The Customer Performance Manager
Enables you to construct a Customer Pyramid for your company
Will show mobility and loyalty of your customers
Shows what each customer has bought and identifies cross-selling opportunities
Measures Customer Profitability on corporate, segment and individual
customer level
Allows you to measure customer satisfaction and loyalty indicators
Allows you to make top-down and bottom-up goals and targets for each customer
Enables you to make a cost-effective contact planning for each and every customer
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2. The Customer Focus Manager
Enables your managers and employees to score 22 Customer Focus issues in terms of
current situation and improvement priority
Reveals the gaps between the current situation and improvement priorities
Identifies which issues you should tackle first
Equips Improvement Groups with a planning tool to close the gaps
Analyses issues in each department and compare scores between departments
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