What the publisher says
The authors explain how organisations can boost profits by implementing a customer focused strategy. Using easy-to-understand graphics, the customer pyramid is introduced to help the reader visualize, analyze and improve customer profitability.

Among the ten lessons that customer pyramids reveal, readers will discover that the top 20% of customers by and large deliver 80% of revenues and more than 100% of the profits, and that existing customers account for up to 90% of the revenues.

The pyramids teach us, the authors say, that success will come to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid.

Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.

Testimonials for The Customer Marketing Method
"The Customer Marketing Method should be the centerpiece of every business in the customer maintenance effort. Curry not only shows the way but provides the tools to maintain and proliferate your customer base."
Barry Allen, Executive Director, Consumer Business Network, Inc.

"There are many books on the topic of Marketing in the Technology Age. But Customer Marketing is a truly excellent and entertaining way to explain what customer relationship management really is. Plus, it not only provides theory it also provides numerous cases and offers down to earth help to managers in all phases of implementation."
Kerstin Plehwe, Founder and Chairman - The European Center of Database Marketing

"As NUON we supply 1.1 million households with energy and water. Soon we will be facing a de-regulated and free market. One of the ways to defend ourselves against competition is using the Customer Marketing method. It helps us to be one step ahead of our competitors."
Dina Boonstra, Director - NUON Consumer Division

"For several years now we have implemented Customer Marketing in a number of our business units. We're extending the Customer Marketing principle further in Europe. The Customer Marketing book is "required reading" for our managers in Europe."
Ruud Sleumer, Marketing Manager - Benelux/Nordic Region Kimberly-Clark BV

"The concept of Customer Teams has proved to be very effective for us. Customer Satisfaction and Employee Motivation were measurably higher on relevant aspects after implementation."
Helene Klok, Segment Manager - DHL Worldwide Express, The Netherlands

How to order
The book is currently in reprint and planned to be available again in 2008. If you would to be like to be informed when the book is available, please send an email to info@customermarketing.com